Writing Business Cases for Service Design

Writing business Cases for Service Design is a one-day intensive masterclass that will give you the tools and skills you need to understand the finances of your service and build compelling business cases for user-centred change


Who it’s for

This course is for user-centred design practitioners and change-makers looking to make the case for service design and gain confidence in financial and risk analysis to prove the value of change in their organisations


What you’ll learn

  • Understand how to put a price on bad service design, and a cost on improving it

  • Understand the financial structures of organisations and how these affect services

  • Understand the importance of business models and plan the right one for your service 

  • Learn how to assess the risk and financial profile of your service

  • Construct a compelling financial or risk-based case for change

image of a hand holding a laptop with the text on the screen reading ' The School of Good Services'

How it works

All classes are delivered live and online in small classes that are a mix of taught tuition, individual exercises, and group discussion.

Participants work on a service or case study of their choice so all course takeaways are able to be put into action immediately

 

Course modules

 
  • Understand how money and risk influence the design and development of services

    Understand the language of our stakeholders, where, when, and how to put forward a compelling case for change

  • Understand the components of a business model and how different types of business models will affect your service

    Understand the existing financial / business model of your service and what success looks like 

  • Understand the key elements of a business case, from costs, to risks and outcomes

    Learn which of these is most important based on your stakeholders and business model 

    Formulate a plan for creating a case for your business or organisation

  • Understand key concepts of financial service planning

    Understand types of costs that affect your service - from overhead costs and opportunity cost to capital costs 

    Identify financial problems in your service, opportunity areas and risks when meeting outcomes 

    Calculate how much your service costs to run and calculate the cost of service failure

    Quantitatively map user or societal outcomes 

    Reviewing the costs and risks of your service to identify areas where a case for change can be created

  • Calculate the time, effort and cost of change to your service

    Learn how to calculate benefit-cost ratio of change

    Create a benefit-cost ratio statement 

  • Understand the assumptions in your proposal for change and identify the risks of this work 

    Understand how to quantify the risk of change

    Learn how to avoid, transfer or mitigate different types of service development risk

    Create a risk register  that accurately communicates your progress to your stakeholders

  • Understand the financial cycles and mechanisms of your organisation and how to use them to your advantage

    Understand the different routes to permission within your organisation

    Create a clear pathway for approval for your change 

Public dates

Live public courses are available twice a year

 

Want to train your whole team?

We’ve helped 100s of organisations develop the service skills they need to deal with toughest environments. Whatever your challenge, we’re here to help your team fulfil their potential