User-Centred Service Ownership

User-centred Service Ownership is a two-day intensive masterclass that will prepare you to lead and manage user-centred services in an agile environment

Understand the full lifecycle of agile service delivery, from research through to live and how to build in future implementation and management approaches

Who it’s for

This masterclass is for current and aspiring service owners looking to gain a thorough grounding in how to lead and manage services in an agile user-centred way

This masterclass would also be beneficial to user-centred design practitioners who want to gain a deeper understanding of service delivery and management in an agile environment

What you’ll learn

  • Understand and prepare for the stages of agile service delivery, from discovery to live

  • Understand problems with your existing service and prioritise change

  • How to build an agile service delivery team that can define and work to service standards

  • Create agile governance and reporting structures that will enable your team to work quickly

  • Understand the legal responsibilities of digital service delivery, from accessibility to safeguarding

  • Design for and ensuring continuous improvement (even in budget confined environments)

  • Structure your user support and complaints and creating an emergency recovery plan

How it works

All classes are delivered live and online in small classes that are a mix of taught tuition, individual exercises, and group discussion.

Participants work on a service or case study of their choice so all course takeaways are able to be put into action immediately

 

Course modules

 

Day 1

  • Understand the definition of ‘a service’, what they are, how they work and how they get improved

    Understand why we need to focus on services and what’s involved in creating a service focussed organisation

    Define your service, where it starts, where it finishes and what it delivers

    Understand how to manage shared ownership of services in complex, scaled organisations

    Understand how to balance the conflict between user needs and organisational priorities

  • Assess how culturally ready your organisation is for change to service delivery

    Map your organisations service delivery maturity and identify key problem areas

    Understand the collective responsibility of service owners to deliver shared services in complex environments

    Spot patterns in your organisations services and identify a target service delivery model

  • Map and understand how your service fits with other services in your organisation and create a target service delivery structure 

    Understand and define the role of the service owner in your organisation

  • Introduction to Iterative ways of working 

    Understand the process of agile, user-centred service delivery 

    Understand how service design and delivery works at each agile phases of development from Discovery, Alpha, Beta and Live

  • Understand the roles involved in agile, user-centred service delivery

    Define and build a minimum viable team for your service 

  • Learn to define the problem area of a discovery

    Understand the importance of user research, and how user research happens in discovery

    Understand the team roles involved in discovery and the outcomes they need to achieve

    Plan, scope and create a timeline for your discovery

    Learn how to balance the expectations of your organisation with the needs of your user

    Learn how to manage stakeholder expectations during Discovery

    Use the 15 principles of Good Service design to gauge how well your current service is working

 

Day 2

  • Learn how to move from user needs defined in Discovery Into testable hypotheses in Alpha

    Identify your hypotheses and plan your Alpha

    Understand different methods of prototyping and select the right one for your service

    Understand who’s involved in alpha and what they do

    Learn what's involved in running an Alpha and preparing for beta

  • Learn how to narrow down your hypotheses after Alpha and prepare to test with users in Beta

    Understand how to develop a minimum viable service 

    Plan to develop your audience and scale your service gradually, selecting trial groups to work with 

    Assess your organisational and technological capability to deliver change and plan a sustainable 

    Understand who’s involved in Beta and what they do

    Create a Beta delivery plan

  • Understand how to prepare your service to move from private testing to scaled use with live users

    Learn  how to measure the success of your service and create a reporting structure that will allow your stakeholders to understand the performance of your service

    Create a service governance framework that allows your team the freedom to deliver

    Create a plan for continuous improvement to your service 

    Understand the different team requirements for Live, and how to build sustainable support for your service and it’s evolution 

  • Understand the legal responsibilities that will affect your service and create a plan to comply with them - from accessibility, ISOs to equalities standards or Information Society Services (ICOs) 

    Understand the role of industry regulators, complaints and FOIs

    Learn how to create and work with your own service standards

    Understand the Language requirements of service delivery in both the public and private sector

    Identify the areas of non-compliance and create a plan to deal with them

  • Understand and plan for the common causes of service failure

    Create a sustainable customer support structure and learn how to test this from Discovery to live

    Learn to create feedback loops in your customer support and incorporate these into continuous improvement 

    Quantify the risk of failure in your service and create a plan to mitigate those risks 

    Create an emergency and continuity plan for your service

  • Understand what organisational conditions you will need to sustain your service in the long term

    Understand the collective requirements of agile user-centred service delivery in your organisation, your service and your role

    Identify the areas of operational weakness in your organisation and create a plan to build capability, better governance, standards and assurance

Public dates

Live public courses are available twice a year

 

Want to train your whole team?

We’ve helped 100s of organisations develop the service skills they need to deal with toughest environments. Whatever your challenge, we’re here to help your team fulfil their potential