
We give you the skills you need to deliver services that work
Public course dates
Join one of our world-renowned online public courses and get the skills you need to deliver better services
Learn the skills and tools to communicate the value of user-centred change and build a compelling financial pitch to gain investment and buy-in for designing good services
09:30 - 17:30 (GMT)
Demystify what makes a good service, identify problems in the design of services and understand what can be done to improve them
09:30 - 17:30 (GMT)
Learn how to create effective relationships that enable good service design and delivery to happen in spite of organisational siloes or uneven power dynamics
09:30 - 17:30 (GMT)
Demystify what makes a good service, identify problems in the design of services and understand what can be done to improve them
09:30 - 17:30 (GMT)
Take your career to the next level and learn how to lead and scale user-centric change across complex organisational environments
09:30 - 17:30 (GMT) on the 17th and 24th of November
Build the skills you need to design and deliver user-centred services in complex agile environments. Understand the full lifecycle of agile service delivery, from research through to live and how to build user-centred services at each stage.
Nov 20 09:30 - 17:30 GMT
Nov 27 09:30 - 17:30 GMT
Dec 4 09:30 - 17:30 GMT
Learn the skills and tools to communicate the value of user-centred change and build a compelling financial pitch to gain investment and buy-in for designing good services
09:30 - 17:30 (BST)
Learn how to reduce the impact of your work on the planet and design sustainable and climate resilient services
09:30 - 13:30 each day (GMT)
Bespoke training & coaching tailored to your goals
We’ve helped 1000s of organisations develop the skills they need to design and deliver better services



Assess how well your services are working for your users by using the 15 Principles of Good Service Design Scale
I spend a lot of time silently assessing organisations by looking at their bathrooms.
That might sound like a strange thing to say but bathrooms are wonderful places to spot the indicators of good and bad service design and hints of a wider culture
We’re living in a post-truth society. An age of fake news, increased online scams and anti-right tech founders spouting hate speech or bowing to alt-right state leaders.
Trust matters right now when it comes to services and the organisations running them
Back in late 2024, Pat McFadden (the Minister for Intergovernmental Relations of the United Kingdom) outlined ambitions for the reform of the state in the UK by using a test and learn approach.
This marks a global shift more broadly I’ve been hearing from organisations. How can we take a different approach to delivering better and make our services more efficient to deliver? But do this in a more iterative way where it’s not a large scale transformation project.
Closing a service
Recently I learned that my favourite bookmark service was closing, pocket.
It is/was so handy to save things to read later, with a browser plug-in and an easy to save feature embedded on my phone. I will miss it.
On closing their service, it feels like they thought about the process.
It was easy to understand what was going on and they produce simple guidance, they made a service to export my data and download it as a CSV that came directly to my email, and they gave me plenty of time to do this. (It’s still open until October)
When you are designing a service, how do you develop your first concepts and come up with ideas for improving existing services?
You might work this out in your head, do some sketching, look at other services, go for a walk. Here are some prompts we’ve developed to help you generate new and interesting ideas for services
Last month, we ran a session called Getting into Service Design.
It sold out within a day, with a waitlist of over 100 people and 200+ submissions of questions for the session. There was a demand!
How do you make the case for service design when there might be a million other competing priorities or term decisions needed to invest in improving something? The answer is often making a financial case for the work we’re doing. Meeting budget constraint with business case.
We’re coming to the US/Australia/New Zealand/Canada!
Well, we’re plotting… and some other countries…
We have been receiving an increase in requests for training online and in person in different time zones. Particularly in the countries mentioned above.

Our school is built on the bestselling book Good Services, How to design services that work

Listen to our podcast series on how the world around us is designed, and how it got that way, ending mostly in, isn’t that interesting?
School of Good Services Newsletter
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Take your career to the next level and learn how to lead and scale user-centric change across complex organisational environments
09:30 - 17:30 (GMT) on the 24th and 31st March 2026